Princess Eugenie in Erdem & unusual cut-out boater hat for Ladies Day at Ascot

Princess Eugenie attended Ladies Day of Royal Ascot day three. She rode in the carriage procession with her sister Princess Beatrice, and her aunt The Princess Royal and Sir Timothy Laurence. The Princess wore a pretty floral Erdem Dress with an usual cut-out boater hat from Sally Anne Provan.

Princess Eugenie wore Erdem ‘Bernette’ button-detailed floral-print silk crepe de chine dress, originally retailing for £1,385 but now on sale for £831. This is a Victorian-style dress with a high ruffle neck collar and ruffle cuff sleeves and features a black, blue, yellow and green floral print feature over the dress. The true striking impact of the floral print can only be fully appreciated when viewed close up. The print of the dress is actually known as the ‘Windsor Wall floral print’ and is a tribute to Queen Elizabeth and her style from the 1950’s and 60’s that inspired Erdem when creating this collection. A beautiful subtle gesture to her grandmother from Eugenie. It also has a fitted bodice with fabric covered button details, long sleeves ending in extended cuffs and a concealed zip closure at the back. The a-line flare skirt reaches to just above the knee with a gathered ruffled flounce hem skirt.

A beautiful choice for Ladies Day at Royal Ascot, a floral print is always the perfect choice. You can purchase this dress here, here and here.

Princess Eugenie wearing an Erdem high-neck dress for Ladies Day at Royal Ascot. Picture by Stephen Lock / i-Images

Eugenie wore a Sally Ann Provan ‘Navea’ Boater Hat, retailing for £650. A quirky twist on a normal boat, this has a large portion of the brim cut out and it looks as though the brim is floating independently from the crown. Diagonal branches of origami-style white lilies and roses adorn the hat. We are happy to see a return to a risky type of couture hat from Eugenie. This is very much in-keeping with her style and it is always interesting and exciting to see something different than the norm. You can purchase this hat here.

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Sally Ann Provan NAEVA boater hat

Eugenie wore Givenchy ‘Elegant Studded Croc Embossed Leather Point Toe Pumps’. A very edgy take on the more subdued and neutral-toned court heels we are used to seeing on royal ladies. These pumps showcase the typical court heel silhouette but are quite rocky: start with the croc embossed effect over the heel and mini silver spikes that contrast the opening of the shoe. Eugenie has managed a great fashion feat with these heels, balancing a very delicate, feminine, floral and floaty dress with a grunge vibe heel, yet still maintaining enough of a poise for the a Princess to wear to the Royal Enclosure at Royal Ascot with The Queen. Phew, we don’t think we have ever had to put that much thought into what heels we are going to wear for the day – sometimes it’s just a case of re-wearing the pair you kicked off from the day before. These heels are sold out, but you can still view them here.

Princess Eugenie wears Givenchy croc effect heels with stud detail. Picture by Stephen Lock / i-Images
Givenchy Elegant Studded Croc Embossed Leather Point Toe Pumps

Princess Eugenie carried a Saint Laurent Monogram quilted-leather shoulder bag, retailing for £1,050. The envelope style flap bag is patterned with diagonal quilts. The label’s iconic monogram ‘YSL’ appears in gold toned hardware as it runs intertwined vertically over the flap. A gold link chain strap is an optional feature of the bag. The single diagonal quilt is the distinguishing difference of a Saint Laurent Clutch compared with the cross diagonal quilt of a classic Chanel quilted flap clutch. She has carried this clutch on previous occasions. You can purchase this bag here.

Also note the deep burgundy nail polish!

Saint Laurent Monogram quilted-leather cross-body bag

Both Princess Eugenie and Princess Beatrice have showcased a move toward a more sophisticated stylised and slick series of ensembles for this Royal Ascot season, with all parts of their outfits co-ordinating to a tee. We wonder if the girls are getting help from a stylist or personal shopper? Whatever the case may be we love that the Princesses appear to have found their fashion stride!

You can steal Eugenie’s style here:

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